THE CERTIFIED PROUD PRINCIPLES

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The Certified Proud Principles are the cornerstone of the Certified Proud network. They become the guiding standards that every member understands, adheres to, and exemplifies each day. These are not mere suggestions or nice ideas, but fundamental ethics that are binding in our mission statement.

 
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RESPECT

To make respect a priority, regardless of sexual orientation or gender identity; all employees and customers will be treated with dignity.

 
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EQUALITY

To create professional environments where treatment of all staff and customers is the same, ensuring everyone is given equal opportunity.

 
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INCLUSIVITY 

To offer both customers and staff a positive environment which actively embraces difference, emphasises dignity and rejects stigma.

 
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ADVOCACY

To contribute to the complete elimination of societal inequality and proactively promote equal rights for LGBTQ+ individuals.

 
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COMMITMENT

To appreciate that being Certified Proud means time, dedication, understanding and responsibility to the LGBTQ+ community, all year round.

 
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SAFETY

To encourage accountability and responsibility throughout the workplace to ensure the safety of all LGBTQ+ staff and customers.

 
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VISIBILITY  

To increase positive representation of LGBTQ+ people in public life, to highlight issues affecting the community and give a voice to the marginalised in businesses across Ireland.